Market research
Explore customer needs, relevant requirements, and market findings with cited sources you can review.
← The toolboxCustomer
Customer
Compass.
Find what matters. Build with direction.
Ground your design priorities in market research, product benchmarks, and competitive analysis.
Customer CompassIllustrative example
Portable water purifier
Design priorities
- Carry weight01
- Battery endurance02
- Filtration effectiveness03
Customer needs Market evidence Design direction
Real market context.
Traceable design decisions.
Compare real products, examine customer evidence, and review cited findings before deciding what to build.
Product benchmarking
Compare reported product specifications and performance, with units, conditions, and missing information made visible.
Competitive analysis
Examine competing products and market segments to understand the tradeoffs and opportunities for your design.
Product specifications show what competitors offer; customer evidence helps explain what people value. Customer Compass keeps source findings and provisional AI inferences distinct, so you can assess the strength of each recommendation.
From customer expectations
to engineering priorities.
Six connected steps. One clear direction.
- 01
Define
Describe your product, audience, and design goals.
- 02
Select
Choose the performance characteristics that matter.
- 03
Kano survey
Consider customer reactions when a feature meets needs or falls short.
- 04
Research
Benchmark products, compare competitors, and review the evidence behind suggested priorities.
- 05
Evaluate
Assess current performance against your target.
- 06
Prioritize
See where to focus and keep the reasoning behind each decision.
Evidence informs. You decide.
Your engineering expertise drives the decision. Customer Compass brings research, benchmarks, and competitive context into view so you can inspect the sources, challenge the assumptions, and make better informed choices for your design.